Alex Larence is a visual-cognitive-motor researcher and expert in the eye tracking field. He provides evaluations and training using eye tracking and other technologies from a business based in suburban Atlanta, GA. As a member of the A Team, he works with the other A Team members and his clients to provide data and insights pertaining to developing effective and efficient eye movements, cognition and decision making in sport. He also works with people who may benefit from the use of eye tracking in detecting reading or other cognitive deficiencies and with businesses in the User Experience field. With a degree in Marketing and business success in several industries, Alex decided to move back into the sports industry where his player and coaching experience has helped him follow his passion for helping children through world class athletes improve their performance and develop confidence to succeed.
Our mission is to provide the very best in vision care services to athletes and others who require excellence in their hobbies, recreational activities or careers. We are committed to working as a dedicated team to accomplish this mission.
March 11, 2018: Testing of the Oakland A's @ Spring Training
June 25, 2017: Testing of University of Central Florida athletic teams.
June 28, 2016: Testing of the LPGA Tour at the Cambia Portland Classic.
May 10, 2016: Testing of the LPGA Tour at the Symetra Classic.
February 4, 2016: Testing of the IMG Tennis Academy Students
February 3, 2016: Testing of the IMG NFL Combine Prospects
August 11-14, 2015: Grand American Trap Shooting Championships
August 5, 2015: USA Volleyball
July 7, 2015: IMG Sports Academy
May 7 & 14, 2015: Testing of the Miami Dolphins NFL team.
January 30, 2015: Testing of the MLS Professional Referee's Organization
November 20, 2014: Testing of NASCAR Hendrick Motor Sports
August 5, 2014: Testing of the LPGA Tour