Alex Larence

AlexAlex Larence is a visual-cognitive-motor researcher and expert in the eye tracking field.  He provides evaluations and training using eye tracking and other technologies from a business based in suburban Atlanta, GA.  As a member of the A Team, he works with the other A Team members and his clients to provide data and insights pertaining to developing effective and efficient eye movements, cognition and decision making in sport.  He also works with people who may benefit from the use of eye tracking in detecting reading or other cognitive deficiencies and with businesses in the User Experience field.  With a degree in Marketing and business success in several industries, Alex decided to move back into the sports industry where his player and coaching experience has helped him follow his passion for helping children through world class athletes improve their performance and develop confidence to succeed.

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